So, the way Hitler and the Nazis rose to power, after a failed coup, was through the democratic process itself. As this placard states, the Nazi Party served as "a catch-all movement for people who were fed up with the status quo." They increased their share of the vote from 2.6% in 1928 to 37.4% in 1932. Hitler himself was running for president in this election, but he lost to Paul von Hindenburg, an independent who consolidated all the opposition party support against the Nazis.